Creative Vets · Apex NC · Est 2024
We build WordPress sites
and maintain them too.
Veteran owned, based in Apex, NC. We build custom WordPress sites for businesses across North Carolina and beyond, host them on WP Engine, and look after them as long as you need us.
12+
Years in production
50+
Projects shipped
$99
Care from /mo
Services
What we build.
Every offering is anchored around WordPress and comes with an optional Care Plan. Aggressive timelines, honest scope.
Flagship Build
Custom WordPress
Custom theme, custom blocks, integrations as needed. Built around your business and the people authoring the content.
Timeline
3 to 5 wk
From
$5,000
Care
Eligible
Template Build
Smidgen Site
A starter on our own block library, customized to your brand. The fastest path to a real WordPress site that holds up.
Timeline
1 to 2 wk
From
$1,500
Care
Eligible
Government · Civic
Keystone Build
USWDS compliant WordPress for state, municipal, and federal contractor work. Accessibility and plain language from day one.
Timeline
By scope
From
$7,500
Std
USWDS
E-Commerce
WooCommerce
Online stores on WordPress and WooCommerce, with Printify for print on demand or standard fulfillment for inventory shops.
Timeline
By scope
From
Quoted
Care
Eligible
Hosting + Maintenance
Care for the long run.
Three tiers on WP Engine. Pick the one that fits how much support you want each month, and adjust as your needs change.
Care
Hosting handled, updates current, backups in place.
$99/ month
- Managed WP Engine hosting
- 1 hour dev time monthly
- Daily backups, 40 day retention
- Monthly core, plugin, theme updates
- Uptime and security monitoring
Most Common
Care+
For sites with regular content changes, a marketing rhythm, or seasonal campaigns.
$199/ month
- Everything in Care
- 2 hours dev time monthly
- Unused hours roll for 3 months
- Four business hour response
- Quarterly performance check
Care Pro
For active sites that need real ongoing development, integrations, or steady content production.
$499/ month
- Everything in Care+
- 4 hours dev time monthly
- Quarterly site review
- Design and content tweaks included
- Same day response priority
Hourly add ons at $150 / hr · See the full Care Plan breakdown
Recent Work
What we have Developed.
WordPress front and center, on our own Smidgen theme and Smidgen Blocks. A few non WordPress projects live too, for the wider stack picture.
Project // IL.001
Featured
WordPress · Woo
Live · 2025
InclineLabel.
Featured · WordPress · WooCommerce
Incline Label
A Pittsburgh apparel brand built on WordPress and WooCommerce. Full Site Editing theme with Smidgen Blocks handling every layout in the site. Yinzer owned, USA made, fulfilled through Printify on Bayside tees.
WordPress FSE
WooCommerce
Smidgen Blocks
Custom Theme
Printify
Smidgen Blocks
Live
WordPress Plugin
Smidgen Blocks
Our block library and pattern set on WordPress Full Site Editing. Ships as a standalone plugin and powers every Smidgen site build we develop.
Smidgen Theme
Live
WordPress Theme
Smidgen Theme
Our Full Site Editing parent theme. Every custom WordPress build we develop extends this theme, giving clients a maintained foundation without the lock-in.
The Knuckle
Saloon.
Live
WordPress · Smidgen
The Knuckle Saloon
Client build for a Sturgis, SD saloon. Full site editing on our own Smidgen theme with Smidgen Blocks handling every layout in the site.
Beyond WordPress
Selected work · Wider stack
Tools and Tech
The stack.
Real production tooling. WordPress at the core, with the wider stack ready when a project calls for something else.
WordPress
- Full Site Editing
- Custom Blocks
- Custom Themes
- WooCommerce
Our Own
- SmidgenCSS
- Smidgen Theme
- Smidgen Blocks
- Keystone (soon)
Hosting
- WP Engine
- Cloudflare Pages
- Cloudflare
- Netlify
Wider Stack
- Astro
- SvelteKit
- 11ty
- React Native
The Person
Behind the work.
One person, with a network of trusted veterans on call when a project needs more hands. Same point of contact, start to finish.
Founder · Lead Developer
Kyle Laverty
U.S. Air Force veteran. Aircraft crew chief turned web developer.
12+
Years in production
50+
Projects shipped
Creative Vets started after more than a decade of building web products across healthcare, SaaS, nonprofits, and independent projects. Before that came service in the Air Force as an aircraft crew chief, responsible for the readiness of fighter jets.
That background shapes how the work happens here. Methodical, with attention to detail, and with a real sense of accountability for what gets made.
Start a Project
Tell us what you are building.
Send the basics. Existing site if you have one, timeline, budget range, and what success looks like. Response within one business day. Non profits and smaller budgets, mark the boxes below.
Talk to a real person.
The number below goes to Kyle. Email and the form work too, and both stay moving during business hours. We answer within one business day.
Direct Line
(919) 335-3052
Mon to Fri · Business Hours